Amrapali was a renowned royal courtesan said to have lived around 500BC in ancient India, she is also the timeless symbol of a Muse, one who brings you inspiration, intuition and higher vision through her timeless beauty and grace. Amrapali's extraordinary beauty and charm was also known far and wide. She is mentioned in the old Pali and Buddhist traditions, particularly in conjunction with the Buddha staying at her mango grove. The timelessness of the legend, and its immediate association to feminine beauty, delight and India's heritage make it the ideal association for the brand.